![]() ![]() Plus, the mascara’s formula comes infused with patent-pending, open-cell foam technology called Aquaflex, which is commonly used in hair care products for hold and styling. Not only do these ingredients help the color and curl slide right onto the lash, but they’re highly moisturizing and natural antioxidants to keep eyelashes hydrated and strong - which minimizes the chance of breakage and loss. On the formula front, the ingredient list is stuffed with names you might recognize, castor oil and vitamin B5 among them. The innovation of MakeWaves can be divided into two categories: the formula and the wand design. Creating a clean, sensitive eye-friendly mascara with a vegan formula and beneficial ingredients is a massive undertaking, but one that Liu and her team knocked out of the park. There’s been plenty of discussion over what clean beauty actually means - and the sinister practice of “green washing” - but Tower 28 is built on radical transparency, thorough ingredient research, and accountability. Since the brand’s debut in 2019, the Amy Liu-founded Tower 28 has carved out a niche for itself as a clean beauty line actually committed to the cause. My eyes have a slight downward slope which can make me look a little sleepy, so lash curl goes a long way with helping me seem more alert and bright-eyed. ![]() In an everyday mascara, I need lash separation, a bit of definition through color (I usually use a deep brown), and eye-opening abilities with the help of my Shiseido lash curler. Sure, there were plenty of excellent options for va-va-voom going out mascaras, but very few that could satisfy my daytime makeup needs. Truth be told, I’d all but lost faith in daytime eye makeup.
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